The impact of perceived corporate social responsibility on consumer behavior
نویسندگان
چکیده
منابع مشابه
The Impact of Corporate Social Responsibility on Consumer Loyalty
More firms today are beginning to realise the importance of corporate social responsibility (CSR), and its impact on societal well being, apart from the overall governance of the supply chain processes of every organisation. Ratings are being developed to measure performances of most firms with regard to their CSR efforts besides their financial performance. This rating would then be used to me...
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Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....
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The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...
متن کاملThe Effects of Perceived Corporate Social Responsibility on Employee Attitudes
We explore the impact on employee attitudes of their perceptions of how others outside the organization are treated (i.e., corporate social responsibility) above and beyond the impact of how employees are directly treated by the organization. Results of a study of 827 employees in eighteen organizations show that employee perceptions of corporate social responsibility (CSR) are positively relat...
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In recent years, with the growth of studies in the field of family business, research on the corporate social responsibility has increased in parallel. Regarding the importance of social responsibility studies in the field of family business, the present study identifies the component of corporate social responsibility in order to investigate its impact on family business performance in Maz...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2006
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2005.01.001